Through bus/transit media, Stratad optimizes on the space outside as well as inside commuter buses to communicate to consumers in urban areas and deliver target based and specific commercial messages to desired potential consumers. This makes it ideal for creating a transit-advertising to get ideas and brands moving in a city with nearly 300,000 private motorists who traffic in and out of the city every day. So essentially when they are stuck in traffic they get all the time to look at the branding on the buses on a daily basis. This also includes the 1.8 million people who stream in and out of urban areas and around the city. Most of which use the many buses as a common public means. So it’s evident that more than 90% of these people see these ads on a daily basis as the buses move around the city.
A study conducted in relation to transit advertising shows that;
(1) 78% of people do not read a Regional Daily Newspapers
(2) 53% of people do not listen to Commercials on Radio
(3) But 86% of people can recall a Bus advert they’ve seen in
The concept behind Transit Advertising involves branding of buses to offer an impactful, in-your-face option that are seen by thousands of people each day as they are out and about working, shopping and commuting. Moving in the busiest areas of the metropolitan, the transit-advertising offers maximum exposure to pedestrian in and out of the city. This essentially takes advantage of the many traffic snarl-ups and jams on our roads.
Why use Transit Advertising?
There’s a very good reason why big brands advertise on Out-of-Home advertising formats – they know it works. And it can work for you!
Transit advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match.
People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them.
How much does Transit Advertising cost?
Every campaign is unique and can be effected by a multitude of factors. Rather than show a rate card we want to tailor everything to your exact requirements based on the audience that you are trying to reach.
By speaking to one of our experts you are guaranteed to get the most accurate price estimate for your campaign.
Simply call +254 705 692 728, use our online chat function or fill in the contact form.